Marnie Stockman & Nick Coniglio · Personal Leadership · 2023
Lead It Like Lasso
A four-part leadership playbook taught through the TV series Ted Lasso. Its core insight: leadership is life. You lead yourself first, then others, in the boardroom, locker room, classroom, and living room.
The Playbook · Four Parts, In Order
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Part 1
The Rules
Mindsets every leader plays by
- Rule #1: Leadership is Life
- Earned, not given · Face your fears
- Defeat the blank page · Make business fun
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Part 2
The Players
Find your starting style
- Self-assessment; tally your top two letters
- Five character archetypes (see below)
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Part 3
The Training
Six skill areas to build
- Chapters 4–9, one per area
- Show moments, quick tips, further reading
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Part 4
The Game
Write your own playbook
- Workshops: core values, operating system, communication guide
- Vision, numbers, Diamond Dogs, network, legacy
Part 2 · The Players: Five Leadership Archetypes
- ATed The Positivity Guru
- BRoy The Tough-Love Mentor
- CKeeley The Supportive Collaborator
- DRebecca The Visionary Transformer
- ESam The Optimistic Achiever
Your style = your top two letters (e.g., A/E), each with strengths and growth areas.
Part 3 · The Training: Six Areas to Build
Area 1 · Ch. 4
Core Values & Culture
“How do I act when it counts?”
Key Ideas
- Values are your “how”: a personal operating system
- Culture is values lived out daily
In the Show
- Ted models positivity, teamwork, vulnerability
- A skeptical locker room slowly adopts them
Try It
- List ten values; keep three you’d defend
- Ask: does my calendar reflect them?
Area 2 · Ch. 5
Vision & Purpose
“Where am I headed, and why?”
Key Ideas
- Vision: a future you’re committed to creating
- Make it specific, measurable, time-bound
In the Show
- Rebecca, the Visionary Transformer, redirects the club
- Her aim shifts from revenge to building
Try It
- Draft one vision sentence with a date
- Pick the numbers that show progress
Area 3 · Ch. 6
Communication & Influence
“Do people feel heard by me?”
Key Ideas
- Emotional intelligence (EQ): reading and managing emotions
- Trainable: self-awareness, self-regulation, social skill
In the Show
- Ted’s curiosity and listening disarm critics
- Influence earned through relationship, not title
Try It
- Before hard talks, name your emotion and theirs
- Write a “how to communicate with me” guide
Area 4 · Ch. 7
Adaptability & Resilience
“What can this disruption teach me?”
Key Ideas
- Treat change as a chance to learn
- Growth mindset: abilities develop with effort
In the Show
- Keeley grows by embracing new roles
- Setbacks become team-building moments
Try It
- Name one change you’re resisting
- List what it could teach you
Area 5 · Ch. 8
Network & Community
“Who’s in my corner?”
Key Ideas
- Networks are investments in real relationships
- Connectors (Gladwell’s term) link people together
In the Show
- Keeley as a natural connector
- The Diamond Dogs: a trusted advice circle
Try It
- Name your mentor, challenger, and connector
- Reach out to one this week
Area 6 · Ch. 9
Legacy & Leveling Up
“What lasts after I leave?”
Key Ideas
- Legacy: impact that outlasts you
- Measured by how well others carry the mission
In the Show
- Ted’s principles keep shaping Richmond after he goes
- Others step up as leaders around him
Try It
- Write what you hope people say later
- Name who you’re preparing to lead next
How It Fits Together
Rules set the mindset → Players show your starting style → Training builds six skills → Game turns them into a written plan for your life.
Common misread: it is neither a fan guide nor a business-only manual. The show is the lens; self-leadership is the work.